Wednesday, October 15, 2014

Upgraded Camry hits the road

For traveling in style and comfort at an affordable price, the tried-and-true four-door sedan trumps just about anything else on the road.
For years the Toyota Camry has been one of the principal pack leaders in this segment, but being on top doesn’t automatically guarantee success, especially with the Honda Accord, Nissan Altima, Ford Fusion and several other mid-size marques chasing your tailpipe.
To appeal to new and existing buyers alike, Toyota has sharpened the Camry’s claws in one of the brand’s more dramatic updates. In fact, you could almost consider the latest effort completely new, were it not for the carryover powertrains and basic structure although eventhat has been visited with some change. In total, Toyota touts that the number of new parts and pieces that have gone intothe 2015 Camry total close to 2,000.
The most obvious difference, though, is the Camry’s dramatically different front end. A spindle-style grille/air intake that has become a major design element in other Toyota and Lexus vehicles has been installed on the Camry. 
Most models get a horizontally slotted grille, while a blacked-out mesh version is worn by the sportier SE and XSE trim levels. Also apparent are the sculpted hood and lower body panels that display a bit more design “tension” and help give the car a more youthful appearance.
No makeover would be complete without a fresh set of wheels and the Camry’s designers have obliged with new 16-inch wheel covers for base models and 17- and 18-inch alloy heels for the rest of the lineup. Inside, the changes are more subtle, but Toyota has installed new gauges, reshaped the control panel and recovered the seats with better-quality fabrics.
One neat available feature is a wireless charging system in a bin ahead of the shifter that will energize your smartphone or similar electronic device without having to plug it in.
Virtually unchanged are the Camry’s three power teams that are proven stalwarts and remain competitive against the rest of the field. The base 2.5-literfour-cylinder is the primary workhorse for the majority of Camrys and provides 178 horsepower and 170 pound-feet of torque. It’s rated at 25 mpg in the city and 35 on the highway.
Available for all but the base trim is a 3.5-liter V-6 with 268 horsepower and 248 pound-feet of torque. Consider that other sedans are coming close to 300 horsepower with their V-6 offerings.
The mpg rating is a still-respectable 21/31. For the Camry Hybrid, the carryover drivetrain consists of a 156-horsepower, 2.5-liter, four-cylinder engine linked to a 105-kilowatt (141-horsepower) electric motor for a net system output of 200 horsepower. The Hybrid earns a rating of 39 mpg in the city and 41 on the highway, numbers that are attainable only if your right foot is extremely light. While competitors offer up to nine forward gears (Chrysler200), both the base four-cylinder and optional V-6 are mated to six speed automatic transmissions, while the Hybrid has a continuously variable unit (CVT).
Along with looking bolder, Camry drivers are treated to a retuned suspension (sport-tuned for the SE version) while the electric power steering has been tweaked for more straight-line stability and a more direct feel while turning. With a starting price of $23,800, the base Camry LE shows up neatly dressed with most of the expected content, but stepping up to the XSE and XLE will really make a difference with added sport and luxury content. You’ll get a power moon roof, noise-reducing windshield, push-button start and a premium audio package that’s combined with a navigation system.
The result is that, like it or not, Toyota has successfully banished bland and boring from the Camry with a daring design backed by plenty of content goodness.
The sweeping cut lines in the side of the body are new to Camry, but are pretty standard with other models.
Why reinvent the wheel when you can simply put 2,000 new parts into it?
The changes to the inside are subtle, but the sweep of the dash on the passenger side is very Lexus-esque. There are new gauges and better materials throughout.
The tough part is thinking of the Camry as a sporty car. Without a manual transmission or a bigger/better engine to differentiate the XSE, the difference comes down to some style touches and a tighter suspension. You’ll notice the wide “mesh”grille for the sporty XSE, as well as different wheels.

Monday, October 13, 2014

Toyota aims for younger buyers with Camry ads

 by:Chris Woodyard, USA TODAY




If you've caught a look at the new television ads for the "bold" 2015 Toyota Camry, you'll note a decidedly younger feel to them.
The two TV ads, which began airing Sunday, feature young hipster types -- not the typical moms and dads strapping the young 'uns into the back seat or middle-aged couples shopping for flowers.

With the dramatically restyling Camry -- even though it's still considered a midcycle refresh rather than a whole new car -- Toyota is trying to take a younger slant. In one ad, for instance, a young woman goes in search of the former owner a guitar she found at a flea market -- an owner who happened to be B.B. King.
The print ad is about an adventure involving finding a lost dog.
The ads reflect a change in what buyers value in a midsized sedan, one of the largest segments in the auto industry.
"We're starting to see more of a shift in the midsize segment," says Ethan Leighton, Camry's marketing manager. Previously, the segment was driven by practical considerations -- reliability and safety. Lately, styling and the kinds of things that make people fall in love with their cars have played a larger role. "Now it's more about the emotional attributes."
Toyota noticed the switch in the previous generation when it started racking up big sale of Camry's sport grade, the SE. About 45% of Camrys sold were SEs.
They were attracting buyers in their mid-40s, about 12 years below the average age of the customer in the segment. Plus, aiming at younger buyers infuses a little pizzazz to cars that otherwise could be viewed collectively as a bit dull.
Camry SE is "the most aspirational and boldest version of the Camry that we have," he says.
While Leighton says the new ads take Toyota a little out of its tradtional comfort zone in pitching Camry, they think they will tug heartstrings -- and sell cars.

Friday, October 10, 2014

Toyota remains most valuable automotive brand

by:  
Automotive News


Toyota was named the best automotive brand worldwide for the 11th straight year, followed closely by Mercedes-Benz and BMW, in Interbrand’s ranking of the 100 most valuable brands.
Apple, Google and Coca-Cola remained the top three overall brands, but Toyota wasn’t far behind at No. 8, two places up from a year earlier. Toyota has been the most valuable automotive brand on the list since 2004.
Interbrand, a unit of advertising giant Omnicom Group, included 13 automotive brands on its list, a number unchanged from a year earlier. New to this year’s list is Land Rover, at No. 91, while Ferrari, No. 98 last year, has fallen off.
The 15th annual ranking was released today. Interbrand bases its rankings on brands’ financial performance, influence on customer choice, and price and earning strength.
Three of Interbrand’s five top risers by percentage were automotive.
Audi’s brand value increased 27 percent to $9.83 billion, while its ranking rose to No. 45 from No. 51. Interbrand credited Audi’s sales, high profits, electric models and partnership with Google.
Volkswagen and Nissan were also among the top five risers. Volkswagen’s brand value rose 23 percent to $13.72 billion, and it rose three spots to No. 31. Nissan’s brand value also rose 23 percent, to $7.62 billion. The Japanese automaker surged nine spots to No. 56.
Mercedes-Benz this year moved up to No. 10 after two years in 11th place. BMW ranked just behind at No.11, up one place from 2013.
Honda held its No. 20 ranking for the second straight year, and Ford rose three places to 39 from 42.
After a 10-place rise from 2012 to 2013, Hyundai climbed three more spots this year to No. 40. Porsche rose four places to No. 60 on the 2014 list, after an eight-place leap from 2012 to 2013.
Kia surged nine spots to No. 74, and Chevrolet finished the automotive brands listed at No. 82, a seven-place improvement from a year earlier.

Technology companies dominated the overall top 10: Apple (No. 1), Google (No. 2), Microsoft (No. 5) and Samsung (No. 7). In addition to Toyota and Mercedes-Benz, Coca-Cola (No. 3), IBM (No. 4), GE (No. 6), McDonald’s (No. 9) rounded out the top 10.