New ‘Arrive in Style’ Safe Driving Campaign to Empower Teenage Girls

Toyota and Teen Vogue magazine are partnering to raise awareness of the dangers of distracted driving among teenage girls and empower them to be safer drivers.  Through a new campaign, “Arrive in Style,” teens can learn safe driving practices and are encouraged to make a commitment with their parents to drive safely by signing Toyota’s Mutual Driving Agreement.

The campaign includes print, digital and social media elements that will run this week through February 2014.  Monthly features in Teen Vogue will include helpful tips and advice from Toyota’s teen safe driving programs, Toyota Teen Driver and Toyota Driving Expectations.  The campaign also will include stories and online videos of Teen Vogue readers and their mothers, which will highlight how they are making the commitment together to driving safely.

 

For more details, go to teenvogue.com/arriveinstyle.

New ‘Arrive in Style’ Safe Driving Campaign to Empower Teenage Girls